Does the IP address of your website’s server impact your rankings in search engine result? According to some sources around the web, your IP address is a ranking signal used by Google.
But does your IP address have the possible to assist or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking element.
The Claim: IP Address As A Ranking Factor
Articles on the web from trusted marketing websites claim that Google has more than 200 “understood” ranking elements.
These lists often include declarations about flagged IP addresses impacting rankings or higher-value links due to the fact that they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Fortunately, these lists triggered many conversations with Google employees about the validity of IP addresses as ranking consider Google’s algorithm.
[Ebook:] The Total Guide To Google Ranking Factors
The Proof Versus IP Address As A Ranking Factor
In 2010, Matt Cutts, former head of Google’s webspam team, was asked if the ranking of a client’s website would be affected by spammy websites on the same server.
“On the list of things that I worry about, that would not be near the top. So I comprehend, and Google comprehends that shared web hosting occurs. You can’t really manage who else is on that IP address or class c subnet.”
Ultimately, Google chose if they took action on an IP address or Class C subnet, the spammers would simply relocate to another IP address. For that reason, it wouldn’t be the most effective way to deal with the concern.
Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy site that welcomed more scrutiny but reiterated that this was an exceptional outlier.
In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam group, kept in mind that Google has the right to take action when free hosts have actually been enormously spammed.
In 2016, during a Google Webmaster Headquarters Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s sites on the same c block of IP addresses was a problem.
He responded to:
“No, that’s perfectly fine. So that’s not something where you synthetically require to purchase IP address blocks to simply shuffle things around.
And particularly if you are on a CDN, then perhaps you’ll wind up on an IP address block that’s utilized by other business. Or if you’re on shared hosting, then these things take place. That’s not something you require to artificially move.”
In March 2018, Mueller was asked if an IP modification with a different geo-location would impact SEO. He reacted:
“If you move to a server in a different area? Usually not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A couple of months later, Mueller replied to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a dedicated IP was required.
“Shared IP addresses are fine for search! Lots of hosting/ CDN environments utilize them.”
In October 2018, Mueller was asked if the IP address area mattered for a site’s rankings. His response was merely, “Nope.”
A couple of tweets later on, within the exact same Buy Twitter Verified thread, another user commented that IP addresses mattered regarding backlinks. Mueller again responded with a basic “Nope.”
In June 2019, Mueller got a question about Google Search Console revealing a website’s IP address instead of a domain. His response:
“Generally, getting your IP addresses indexed is a bad idea. IP addresses are frequently temporary.”
He recommended that the user guarantee the IP address redirects to their domain.
A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Links from IP addresses are absolutely great. The majority of the time, it implies the server wasn’t established well (we canonicalized to the IP address rather than the hostname, simple to repair with redirects & rel=canonical), however that’s simply a technical detail. It doesn’t suggest they’re bad.”
In early 2020, when asked about getting links from various IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what happens if a website on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is truly common. Having some bad websites on an IP doesn’t make everything on that IP bad.”
In September, during a discussion about bad neighborhoods impacting search rankings, Mueller stated:
“I’m not aware of any ranking algorithm that would take IPs like that into account. Look at Blogger. There are terrific sites that do well (overlooking on-page limitations, and so on), and there are awful websites hosted there. It’s all the same infrastructure, the same IP addresses.”
In November, Gary Illyes, Chief of Sunlight and Happiness at Google, shared an enjoyable reality.
“Enjoyable reality: changing a site’s underlaying facilities like servers, IPs, you call it, can change how fast and often Googlebot crawls from said site. That’s because it in fact finds that something altered, which triggers it to relearn how quick and typically it can crawl.”
While it’s interesting information, it appears to impact crawling and not ranking. Crawling is, obviously, required to rank, however crawling is not a ranking factor.
In 2021, a Buy Twitter Verified user asked if IP canonicalization could favorably affect SEO. Meuller responded:
“Unless folks are connecting to your website’s IP address (which would be unexpected), this wouldn’t have any effect on SEO.”
Later on in December, when asked if an IP address instead of a hostname looks unusual when Google examines a link’s quality, Meuller mentioned, “Ip addresses are great. The internet has lots of them.”
If you’re worried about your IP address or hosting business, the consensus appears to be: Don’t worry.
Get More Google Ranking Element Insights.
Our Verdict: IP Address Is Not A Ranking Aspect Anymore
Maybe in the past, Google explore IP-level actions against spammy websites. But it must have found this inefficient since we are not seeing any verification from Google agents that IP addresses, shared hosting, and bad areas are a part of the algorithm.
For that reason, we can conclude for now that IP addresses are not a ranking aspect.
Featured Image: Paulo Bobita/Best SMM Panel
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20760%20300%22%3E%3C/svg%3E" alt="Ranking Factors: Truth Or Fiction? Let's Bust Some Myths! [Ebook] width="760" height="300" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/rf-ebook-download-banner-62e8c6126ffe8-sej.jpg"/ > < img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/rf-ebook-download-banner-62e8c6126ffe8-sej.jpg" alt="Ranking Aspects: Fact Or Fiction? Let's Bust Some Myths! [Ebook]/ >