Google Answers If Dividing A Long Short Article Could Lead To Thin Material

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In a Google Browse Workplace Hours video, Googler Lizzi Sassman addressed a question about thin content, clarifying a typical misperception about what thin content really is.

Thin Material

The word thin ways doing not have density or width.

So when we hear the term “thin content” it’s not unusual to think about thin content as a website with not much material on it.

The real definition of thin material is more along the lines of material that lacks any included value.

Examples are a cookie cutter page that barely differs from other pages, and even a website that is copied from a merchant or maker with absolutely nothing additional contributed to it.

Google’s Product Review Update removes, to name a few things, thin pages consisting of review pages that are only item summaries.

The trademark qualities of thin pages is that they do not have originality, are barely various from other pages and/or do not use any particular added worth.

Entrance pages are a form of thin material. These are web pages created to rank for particular keywords. An example can be pages developed to rank for a keyword phrase and different city names, where all the pages are virtually the same except for the names of the cities.

Are Short Articles Thin Content?

The individual asking the concern would like to know if dividing a long post into shorter short articles would lead to thin content.

This is the question asked:

“Would it be thought about thin content if a post covering a lengthy subject was broken down into smaller short articles and interlinked?”

Lizzi Sassman responded to:

“Well, it’s difficult to know without looking at that material.

However word count alone is not a sign of thin content.

These are two perfectly genuine techniques: it can be good to have a thorough article that deeply checks out a topic, and it can be similarly just as good to break it up into simpler to comprehend subjects.

It actually depends upon the topic and the material on that page, and you understand your audience best.

So I would focus on what’s most useful to your users which you’re supplying adequate worth on each page for whatever the topic may be.”

Splitting a Long Short Article Into Multiple Pages

What the person asking the question might have been asking is if was fine to divide one lengthy subject throughout multiple pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep reading the content.

The Googler assumed that the individual asking the question was splitting a long short article into much shorter articles devoted to the numerous subjects that the lengthy article covered.

The non-live nature of Google’s new version of SEO office-hours didn’t enable the Googler to ask a follow-up concern to verify if she was understanding the question properly.

In any case, pagination is a great way to break up a prolonged article.

Google Browse Central has a page about pagination best practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark