To further the importance of the visual narrative, The Weeknd and his collaborators created a bonus five-minute After Hours short film that picked up where his Jimmy Kimmel Live! In more music updates, King Krule offered fans his first live performance of Man Alive! All Rights Reserved. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. Receive the latest updates, breaking stories and headlining articles curated by our editorial team just for you. We need ads to keep the lights on and to continue providing free news to our readers. That way you can keep reading all the great stories for free. If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.
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By Jem Aswad. Senior Music Editor. What if the music is terrible or, worse, mediocre and the listener feels compelled to pretend to like it? It has been edited for content and clarity.
The latest episode in his new album’s ongoing visual narrative.
Abel Makkonen Tesfaye born February 16, , known professionally as the Weeknd , is a Canadian singer, songwriter, and record producer. In , the Weeknd signed with Republic Records , and re-released the mixtapes as part of the compilation album Trilogy His debut studio album, Kiss Land , was released in He followed the album with Beauty Behind the Madness , which was among the best-selling albums of
His new After Hours persona is mesmerizing, decadent, and cartoonish — the perfect way to recapture the mystery that kicked off his career. But his journey to this point has been tracked through his visual iconography all along. Below, ahead of After Hours dropping on Friday March 20 , we track that evolution. His mysterious aura was not debunked; instead, the black-and-white clip added to the melodrama. The song was wildly successful and garnered the singer his first Billboard top 10 single as well as his first Academy Award nomination. Although the song magnified his popularity, its video served as a euphemism for his approach to the spotlight — inevitably consumed by it, but wary at the same time. At the very start of the video, The Weeknd, his face covered in blood, narrowly escapes a devastating car crash alongside a supermodel passenger. A boost from Daft Punk finds him experimenting with a more electronic and synth-driven sound; in the video, the new, more reckless and shorn Weeknd suffocates the old Weeknd, recognizable by his illustrious coif. By late , The Weeknd had donned yet another persona, one that sports a red blazer, dark shades, and a brash attitude. He is completely out of control, yet delights in the debauchery.