Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social networks marketing market.

Sure, vanity metrics like fans and impressions count for something. However engagement metrics like the number of likes and remarks give your social media performance perspective.

That’s why engagement rate is often utilized as a selling point in influencer marketing media packages, or to assess a social project’s roi. But there are a couple of various ways to calculate it.

Keep reading to learn more about social media engagement rates– and utilize our free engagement rate calculator to discover how well your accounts are doing.

Bonus offer: Utilize our free engagement rate calculator to find out your engagement rate 4 ways quickly. Compute it on a post-by-post basis or for an entire project– for any social network.

What is engagement rate?

Engagement rate is a social media marketing metric that determines the amount of interaction a piece of content (or a project, or a whole account) gets compared to reach or followers or audience size.

When it pertains to social media analytics, follower growth is very important, but it doesn’t suggest a lot if your audience doesn’t care about the material you publish. You require comments, shares, likes and other actions that show your content is resonating with individuals who see it.

What else counts as engagement? You might select to consist of all or a few of these metrics when determining your engagement rate:

  • reactions
  • likes
  • comments
  • shares
  • conserves
  • direct messages
  • discusses (tagged or untagged)
  • click-throughs
  • clicks
  • profile gos to
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker taps (Buy Instagram Verified Stories)
  • e-mails
  • “Get Instructions” (Buy Instagram Verified account only)
  • usage of branded hashtags

Free engagement rate calculator

Are you prepared to calculate your engagement rate? Our totally free engagement rate calculator will help.

Use the calculator All you need to use this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to begin completing the fields.

To determine the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of several posts, input the overall number of posts in No. of Posts.

6 engagement rate solutions

These are the most typical solutions you’ll require to calculate engagement rates on social networks.

1. Engagement rate by reach (ERR): most typical

This formula is the most typical method to calculate engagement with social networks content.

ERR determines the percentage of individuals who picked to interact with your content after seeing it.

Use the first formula for a single post, and the 2nd one to determine the average rate throughout numerous posts.

  • ERR = overall variety of engagements per post/ reach per post * 100

To determine the average, build up the all the ERRs from the posts you wish to typical, and divide by variety of posts:

  • Typical ERR = Overall ERR/ Total posts

Simply put: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more accurate measurement than follower count considering that not all your fans will see all your material. And non-followers may have been exposed to your posts through shares, hashtags, and other methods.

Cons: Reach can vary for a range of reasons, making it a different variable to manage. An extremely low reach can result in a disproportionately high engagement rate, and vice versa, so make certain to keep this in mind.

2. Engagement rate by posts (ER post): best for specific posts

Technically, this formula determines engagements by fans on a specific post. In other words, it’s similar to ERR, except rather of reach it tells you the rate at which followers engage with your material.

Most social networks influencers determine their typical engagement rate in this manner.

  • ER post = Overall engagements on a post/ Overall followers * 100

To calculate the average, add up all the ER posts you want to typical, and divide by number of posts:

  • Typical ER by post = Overall ER by post/ Total posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better way to assess interactions based upon how many individuals have actually seen your post, this formula changes reach with followers, which is normally a more steady metric.

Simply put, if your reach fluctuates typically, utilize this technique for a more precise measure of post-by-post engagement.

Cons: As discussed, while this might be a more unwavering way to track engagements on posts, it does not always offer the complete picture since it does not account for viral reach. And, as your fan count goes up, your rate of engagement might drop off a little.

Make sure to view this stat alongside fan development analytics.

3. Engagement rate by impressions (ER impressions): best for paid content

Another base audience metric you could pick to determine engagements by is impressions. While reach procedures the number of individuals see your content, impressions track how frequently that material appears on a screen.

  • ER impressions = Total engagements on a post/ Overall impressions * 100
  • Average ER impressions = Total ER impressions/ Overall posts

Pros: This formula can be useful if you’re running paid content and require to examine efficiency based upon impressions.

Cons: An engagement rate formula that utilizes the variety of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can also be irregular. It might be an excellent concept to utilize this method in combination with reach.

Find out more about the difference between reach and impressions.

4. Daily engagement rate (Daily ER): best for long-term analysis

While engagement rate by reach measures engagement against maximum exposure, it’s still good to have a sense of how typically your fans are engaging with your account every day.

  • Daily ER = Total engagements in a day/ Overall fans * 100
  • Typical Day-to-day ER = Overall engagements for X days/ (X days * followers) * 100

Pros: This formula is a great way to determine how frequently your followers communicate with your account daily, instead of how they communicate with a specific post. As an outcome, it takes engagements on brand-new and old posts into equation.

This formula can likewise be customized for specific usage cases. For example, if your brand name only wants to determine day-to-day comments, you can adjust “overall engagements” appropriately.

Cons: There’s a fair amount of space for error with this approach. For example, the formula does not account for the reality that the exact same follower may engage 10 times in a day, versus 10 fans engaging when.

Daily engagements can likewise differ for a number of factors, including the number of posts you share. Because of that it may be worthwhile to outline daily engagement versus variety of posts.

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5. Engagement rate by views (ER views): finest for video

If video is a primary vertical for your brand, you’ll likely need to know how many individuals select to engage with your videos after watching them.

  • ER view = Total engagements on video post/ Overall video views * 100
  • Average ER view = Total ER view/ Total posts

Pros: If among your video’s goals is to generate engagement, this can be a good way to track it.

Cons: View tallies often consist of repeat views from a single user (non-unique views). While that viewer might watch the video several times, they may not necessarily engage multiple times.

6. Cost per engagement (best for measuring influencer engagement rates)

Another useful formula to add to your social media tool kit is expense per engagement (CPE). If you’ve selected to sponsor content and engagement is a key objective, you’ll want to know just how much that investment is paying off.

  • CPE = Overall quantity spent/ Overall engagements

Many social media ad platforms will make this estimation for you, in addition to other object-oriented estimations, such as cost-per-click. Make sure to inspect which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to calculate engagement rate instantly

If you’re tired of calculating your engagement rate manually, or you’re just not a mathematics person (hi!), you might want to consider utilizing a social media management tool like Best SMM Panel. It enables you to evaluate your social media engagement across social networks from a high level and get as detailed as you desire with customized reports.

Here’s an example of what looking at your engagement information in Best SMM Panel looks like:

Pursue totally free for one month Besides revealing you your total post engagement rate, you can likewise see what kinds of posts get the highest engagement (so you can make more of those in the future), and even the number of people visited your website.

In Best SMM Panel reports, it’s extremely easy to see how many engagements you overcame a period of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro pointer: You can set up these reports to be produced automatically and advise yourself to sign in as typically as you desire.

A terrific bonus offer is that with Best SMM Panel, you get to see when your audience is probably to engage with your posts– and schedule your content appropriately.

What is a good engagement rate? Many social media marketer agree that an excellent engagement rate is between 1%to 5%. The more followers you have, the harder it is to achieve. Best SMM Panel’s own social networks group reported an average Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k followers.

Now that you know how to track your brand’s social media engagement, read up on how to increase your engagement rate.

Use Best SMM Panel to track and improve engagement rates across all your social media channels. Attempt it totally free today.