Biggest Difficulties Facing SEO In 2023 [Survey Results]

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When you’re preparing your strategy for next year, it’s important to plan for possible upsets and difficulties ahead.

This year, SEO specialists overcame obstacles presented by a lack of resources, concerns with method, and the capability to scale processes.

Expecting 2023 and beyond, our State of SEO report finds professionals prepare for machine learning and AI, Google updates, and the deprecation of third-party cookies to blaze a trail as the best shifts in SEO.

In this article, we’ll summarize essential information points from our report, highlight three significant obstacles in specific, and look at pertinent SEO patterns that can help in your technique development.

Finally, we’ll go over the ramifications improvements in artificial intelligence and AI has on search marketing. Will this brand-new search innovation pose a difficulty for you and your organization? Continue reading to discover what our experts say.

All of the insights here are driven by our first-party study information in the yearly State Of SEO Report.

Summary Of Report Findings

When asked what were the biggest SEO challenges over the last 12 months, respondents stated:

  1. Absence of resources (14.9%).
  2. Strategy issues (12.3%).
  3. Scaling processes (11.9%).
  4. Pandemic-related concerns (11.2%).
  5. Positioning with other departments (10.7%).

Spending plan cuts fell from the top challenge SEO professionals faced in 2021 to number 6 this year.

However, the reality that absence of resources and scaling processes were leading obstacles in 2022 recommends that 2021’s budget plan cuts had an enduring effect.

Looking ahead to possible risks in 2023, we asked respondents to select as much as 3 “biggest shifts” and market changes in SEO. Here are their leading reactions:

  • Machine learning and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competition for skill (11.5%).

Elements SEO professionals are seeing as emerging elements are:

  • Artificial intelligence and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & trusted sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP functions (8.3%).

SEO Pros Often Work With Limited Resources

Absence of resources was available in as the leading difficulty dealt with by SEOs in 2022.

There’s little doubt that the industry is feeling the impacts of spending plan cuts incurred in 2021, though another reason for the restricted resources is that numerous SEOs aren’t working with big groups.

Over 40% of participants report working with a team of 10 or fewer members, while roughly 5% said they work by themselves.

Including new employee may prove tough in the next year or 2.

The State Of SEO Report enters into deeper detail about the obstacles dealing with SEO professionals and what they’re fretted about next year.

Recent And Continuing Growth May Prove Challenging

Numerous of the SEO shifts predicted for 2023 and beyond are prospective impediments to growth.

Recent and continuing growth may show challenging without the ability to scale as a group, and competitors for talent is anticipated to be a significant cause for concern over the next 2 years.

Deprecation of third-party cookies makes it hard for SEO pros and marketers to sustain current development, as they’ll be anticipated to provide the exact same or better outcomes with less data.

Technique Is An Issue For Numerous SEO Pros

SEOs noted technique problems as one of their greatest difficulties over the last 12 months.

Strategy issues might indicate that SEO experts are struggling to show their ROI (roi).

While over half of SEO practitioners (58.0%) we surveyed reported a boost in the ROI for their work, many struggled to prove ROI, and 29% of SEO professionals reported sensation ambivalent about their ROI.

In our chapter on Winning Techniques And Determining SEO Success, we discuss how ROI problems are typically the outcome of a disconnect in between a brand name’s target goals and the information being tracked.

SEO Pros Anticipate Machine Learning And AI To Have A Big Effect

Topping the list of greatest shifts over the next two years, as expected by SEO pros, is machine learning and AI.

In addition, artificial intelligence and AI were the top responses when SEO pros were asked to rank what they believe will be the most important emergent consider 2023.

To understand better why artificial intelligence and AI are at the top of everybody’s minds, we relied on our internal professionals to get more context.

Shelley Walsh, the SEO content strategist at SEJ, does not see AI and artificial intelligence having the ability to change human decision-making whenever quickly. Even more, she does not encourage relying too greatly on AI-powered tools for developing content:

“As a disruptor, I can’t yet see AI being able to change critical decisions and choices where there are several routes to take, and you need to choose based upon know-how. The tool is only as excellent as the person driving it. At the moment, there is a flood of tools powered by GPT-3.

These are excellent for low-end volume material, such as product descriptions, but they expand the divide and raise well-researched idea management quality material. As niches online become filled by AI-spun content, the quality will be the only method to stand apart. Ultimately, overuse will just have a detrimental result.”

To see all of the first-party study information and read more insights, download the State Of SEO Report.

Included Image: Paulo Bobita/Best SMM Panel